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Live Luxe With Peacock Alley

I’ve been obsessed with great bedding since I was a little girl. When I was about 10 years old, my mom came home one day with two new sets of sheets for my canopy bed. They were 100 percent cotton in the palest blue and palest pink, and they got softer and softer with every wash. My bed was underneath a large window, and nothing made me happier than waking up in my big canopy bed, tangled up in my soft and pretty sheets, and bathed in sunlight streaming through the window.

As a teenager, I learned to aspire to a well-stocked, organized linen closet from the quintessentially Southern matriarch of the family I regularly babysat for. Her linen closet was filled with crisp white linens, and I fell in love with the classic look of the all-white, monogrammed bedding ensembles in every bedroom of their home. After I started college, I had trouble getting out of bed for 8 a.m. classes thanks to the feather mattress, down comforter, and down pillows I clad my dorm bunk bed with.


The all-white bed — an instant classic. (Giovanni matelassé coverlet and shams by Peacock Alley)

When we moved into a new home a couple of years ago, I celebrated by updating all of our linens to a suite of high-quality, all-white sheets, duvets, and towels. And when we moved again just a few months ago, I finally had a true linen closet with enough storage to contain the family’s bedding and towels — and yes, I put labels on the shelves so everything would have its proper place.


An organized closet is a linen-lover’s dream. No, that’s not mine!

I guess you could say I’m a bit of a linens snob, and I’m constantly on the hunt for bedding that makes me feel like a queen — preferably at a price that doesn’t turn me into a pauper. I stumbled across Peacock Alley years ago during my quest to find luxurious classic bedding and towels. Founded by Mary Ella Gabler in Dallas, TX, in 1973, Peacock Alley’s story is an amazing tale of American entrepreneurship: Inspired by a boudoir pillow she saw in an upscale department store, Mary Ella created one of her own on her sewing machine at home. She then took her pillow to the buyers at Neiman Marcus … and the rest is history!


Peacock Alley still offers stylish decorative pillows — I love the art deco pattern on this one! (Giovanni embroidered pillow by Peacock Alley)

Timeless Linen Styles for Your Bed & Bath

Peacock Alley focuses its bedding and towel lines on classic styles in whites and neutrals with sumptuous textural details. The company is known for its incredible matelassé products: coverlets and shams in intricate quilted patterns that work well with any bedding style. In fact, Peacock Alley calls its bedding the “little black dress” of the bedroom — a classic, timeless foundation on which to create a statement look and feel.


I’m in love with Peacock Alley’s gorgeous matelasses. (Vienna matelassé coverlets by Peacock Alley)

Whether we like it or not, linens are an investment. Even cheap sheets and towels aren’t inexpensive. There’s nothing worse than shelling out $50 or $100 for a generic set of sheets or a set of towels and having to replace them again within a year or two because they wore out — trust me, I know this from experience! But top-of-the-line, luxury linens like Peacock Alley’s carry a hefty price tag. So what’s a bedding-obsessed gal to do? Go to Tuesday Morning, of course!

I couldn’t believe it when I walked into Tuesday Morning for the first time and saw Peacock Alley sheets and towels on the shelves, at prices I could actually afford. The same brand that retails for hundreds of dollars at Neiman Marcus, high-end boutiques, and even Harrods’s in the UK is available for just a fraction of the price at your local Tuesday Morning.

Luxury You & I Can Afford

Here’s just a sample of what I found on a recent trip to my favorite Tuesday Morning:


I love the color of these towels as well as that deep, textural border. If white towels make you nervous, this sophisticated linen color is a great neutral alternative. And yes, you’re reading that price tag correctly — just about $10 for a luxury bath towel!

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There were plenty of sheet sets, pillowcases, and shams to choose from!


I loved the subtle dots in this sheet set — it reminded me of Swiss dots. These would look perfect on a girl’s bed!


This particular set had a beautiful tone-on-tone paisley pattern.


Can you see that price tag? These luxury sheets normally retail for close to $500, but you can get them at Tuesday Morning for about $100! That is amazing! You can easily spend about $100 on sheets from Target that won’t come close to the look, feel, and quality of Peacock Alley sheets. So why not get the real thing — at a fraction of the cost?


This is a king-size sheet set for just about $120 — unbelievable!


I found some beautiful matelassé shams at Tuesday Morning, too. These Gatsby shams retailed originally for $125 — EACH. My Tuesday Morning had them for about $25 each. That’s cheaper than eBay, my friends! (Yeah, I checked.)


I think I literally squealed when I saw these Egyptian cotton guest towel gift sets for just $9.99! With the holidays coming up, these are perfect to have on hand for last-minute gifts for hostesses and unexpected guests! I just got an embroidery machine, so I’m going to stock up on these guest towels and add my own embroidery design to them. At $10 a set, I can afford to get a few to have “just in case.”


No embroidery machine? No problem! My Tuesday Morning also had some sets that featured an embroidery design already.

I’ve also seen Peacock Alley throws and coverlets at my Tuesday Morning. The selection changes from time to time, but there’s always Peacock Alley inventory at Tuesday Morning’s incredible closeout prices.

Fall is just around the corner, so if you’re like me, you’ll be adding layers to your bedding: a loftier comforter, maybe a coverlet, a few extra pillows for cozying up in bed on a chilly weekend morning. So why not take the opportunity to upgrade your bed with luxury linens from Peacock Alley — especially now that you know the secret to getting them at an unbeatable price?

(And if you’re looking for a little more inspiration, be sure to visit our Go Luxe With Peacock Alley board on Pinterest!)





Bath and Body, Bed, Buyer Highlights, Product Highlights, Timeless
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Anna Dineen

Meet the Contributor

My home Tuesday Morning location: Hillside Village Shopping Center in Dallas, Texas

My favorite Tuesday Morning department: Do I have to choose just one? Craft section and seasonal accents.

A little about me: I’m the gal who always has a project (or two or three!) going on, whether it’s crafting for fun, DIY home decor or even a little remodeling. I do everything but cook! I’m obsessed with great design, old houses, fabulous wallpaper, sushi and hoarding craft supplies — not necessarily in that order.

What I love to write about: I love sharing my favorite craft and home décor ideas on the Tuesday Morning blog … it doesn’t matter what kind of project I’m working on, I know I can find the perfect thing for it at my home Tuesday Morning!

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  1. Reply Lisa Cunningham

    do you have any turquoise can openers

  2. Reply Aryn

    This definitely seems like quite the lovely product line & I would really luv to try it out, Unforunately although I have a couple of TM Stores in my area, this Product Line is NOT available, nor do any of the Store Managers have a clue as to what I am talking about when I attempt to inquire of said product. Sadly the TM Store Managers never seem to know anything about anything when it comes to products/TM Promotions/etc.

  3. Reply Eileen Hoy

    Looking for your ad, with slide out shelves for cabinets.

  4. Reply Celestine Whindleton

    You have beautiful products. And i will be shopping in your store.

  5. Reply hoy dallas

    Wow, amazing blog structure! How lengthy have you been running a blog for?

    you made running a blog glance easy. The total look of your web site is excellent, let alone the content!

  6. Reply Maryanne Cage

    I too have fallen in love with the Peacock Alley line of linens. I have a lot of trouble finding a pillow is just right and often buy one to try thinking I can always go back and get another if I like them. So I bought a Peacock Alley Bamboo Super Soft Down Alternative Pillow – Standard size at the Tuesday Morning near me. It is perfect! I love it! So I went back to get another (or 2) and alas, they were sold out! If there anywhere else I can find that product? I have searched the internet and can’t find this exact pillow even on the Peacock Alley website. Any ideas?

  7. Reply TIm

    I USED to live in the SDFW metroplex and LOVED buying all by linens and bath towels at Tuesday morning.
    Outside of Texas? The choices are just not there-limited inventory or impossible to find higher-end items.
    Disappointing to say the least.

    • Tuesday Morning
      Reply Tuesday Morning

      Hi Tim! Because of the closeout nature of our store, quantities are often limited and availability is subject to stock on hand by location. We’re really sorry for any inconvenience.

  8. Reply Mary Stone

    I have shopped at Tuesday Morning and being on limited income, I have been able to purchase items at great prices. Your comments about the linens you love are inspiring…love your taste.